Illinois Lottery Instants

Illinois Lottery

Anyone Could Win In An Instant

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Anyone Could Win In An Instant

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Anyone Could Win In An Instant 🫰 Anyone Could Win In An Instant 💰

For this campaign, we shot 13,000 images in over 29 locations in just over 3 days. The goal was to showcase real Illinoisans and bring out their personality through beautiful imagery that makes them stand out so they can be the heroes of this campaign.

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Digital OOH

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Social Carousels

The World’s Largest Ticket

We created the World’s Largest Ticket with over 100 scratchable circles and placed it at the Thompson Center in downtown Chicago. When we unveiled it to the public, anyone passing by could come and scratch a circle for a chance to win a prize instantly! Every reaction we caught was unscripted and totally unexpected.

BROADCAST :30

OLV / SOCIAL

SOCIAL VIDEOS

Group Creative Director: Aubrey Walker
Associate Creative Director: Andrea Knowles
Copywriter: Crystal Mason
Co-Art Director: Danny O’Donnell
Senior Producer: Scott Gould
Photographer: Benjamin Muller
Director: Rob McConnaughy